Thousands are already earning online through affiliate marketing in the casino, gambling and gaming sector. If you want to make a start with your own web based business - in one of the fastest growing web business areas - you've come to the right place.
Our easy-to-follow guide covers all the essential info new casino affiliates require - Vegas, here we come!
Your first step is to come up with an interesting way of marketing casino products online.
Ideas in themselves aren't enough, however - you'll need to do some research to get a picture of whether your concept is really likely to work.
Casinos and gaming is already one of the most saturated online sectors, and growing day by day. Having said that, the popularity of online gambling is also increasing rapidly, so there's definitely still a demand for good quality sites.
Every new marketing concept will have its own place in the overall gaming market. Looking at the various market sections and where your idea fits in will help you make informed decisions about its chances of success.
The language used to describe how markets function is often used quite flexibly, but your concept will almost certainly belong either to a segment or possibly a niche.
To make this clearer, think about the whole area of gambling. This can be divided into several segments, such as casino-style gambling and sports betting.
These in turn can be divided yet again. For casinos, further segments might include slots or card games. For sports betting, market segments include horse racing or football results.
A niche, generally, is a very specialised sub-division of a market segment. Within the online casino and gambling world, an example of a niche might be a site that deals exclusively with 'progressive' slots.
Whereas niche marketing is a real buzzword in many other areas of internet marketing, it's difficult to see how well it can really apply to gambling.
Perhaps, using the example given above, a progressive slots site might attract users who just have this one interest, but it's quite unlikely.
One the other hand, it's not unusual to concentrate on just one market segment - many sites are completely dedicated to poker, for example - and very few would try to cover the entire gambling market from sports betting to casinos to backgammon and everything else besides.
(We do - but from a very specific point of view - the advertising involved).
Whichever segment of the market you decide to cover, in this highly competitive arena you need to be fairly certain that you manage to identify a segment that is lacking in the kind of site you'd like to provide or that you can somehow do things a little differently.
Do searches to find other sites along the sames lines as your idea, see how many you'd be competing with and look at what they offer.
Competing in a well-established segment is extremely difficult, but can be done, especially if you are prepared to put plenty of time and effort into marketing. With so much competition, getting your site seen is likely to be one of the biggest obstacles.
Next: do I really need a website or blog for online gambling marketing?
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